Zack Snyder Reveals Doritos CTSB Finalists

Pulling off this CTSB finalist reveal took careful planning and precise timing. We staged a convincing backlot tram tour around the three finalists with actors posing as fellow tourists until Zack Snyder jumped out of the new Batmobile on cue. With $1 million, a Super Bowl spot and a chance to work with Snyder on the line, every beat had to land the first time to capture their stunned, genuine reactions.

Created with Ketchum / Frito-Lay
Director: Jesse Selwyn
Producer: Michael Anderson